Wholesale Price Calculator
Price for wholesale from your cost and markup, or work back from the retail price and the retailer's margin, and see your own profit and margin.
Keystone pricing: the retailer doubles the wholesale price (a 50% margin, 100% markup). Many shops use 40 to 60%.
Wholesale price
12
Suggested retail price
24
Your profit per unit
4
Your margin
33.3%
Markup: 50 %
Wholesale = cost × (1 + markup ÷ 100), or cost ÷ (1 − margin ÷ 100)
How to calculate a wholesale price
A wholesale price is what you charge shops and distributors who resell your product. It has to cover your cost and profit while leaving the retailer room for its own margin. This calculator works from either end: up from your cost, or down from the price in the shop.
How to calculate a wholesale price
From your cost: wholesale = cost × (1 + markup ÷ 100). A product costing 8 with a 50% markup sells wholesale at 12.
From the retail price: wholesale = retail × (1 − retailer margin ÷ 100). If the product should sell for 29.99 and the shop wants 50%, your wholesale price is 15.
Keystone pricing
Many retailers double the wholesale price, called keystone: a 100% markup and a 50% margin. Gift and fashion shops often aim for 50 to 60%, grocery much less. Ask your buyers what margin they need before you set a price list.
| Cost | Wholesale (50% markup) | Retail (keystone) |
|---|---|---|
| 4 | 6 | 12 |
| 8 | 12 | 24 |
| 15 | 22.50 | 45 |
Markup and margin differ; see the markup calculator to convert between them.
Copy the result, or save it as a PDF to attach to an email or a purchase file. Nothing you type leaves your browser.
Features
- From cost and markup or margin
- From retail price backwards
- Retailer's margin (keystone 50%)
- Suggested retail price
- Your profit and margin
- Copy or PDF
Frequently asked questions
What is a typical wholesale markup?
Makers often mark up their cost by 50 to 100% for wholesale, then the retailer doubles the wholesale price. It varies a lot by industry.
What is the difference between markup and margin?
Markup is profit as a share of cost; margin is profit as a share of the selling price. A 100% markup is a 50% margin.
Should my online retail price match the shop price?
Usually yes. Selling direct below your suggested retail price undercuts the shops that stock you.
Is the calculator free?
Yes. No sign up. It runs in your browser, and you can copy the result or save it as a PDF.