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Trading Calculators for Pricing and Profit

Price your goods and check your profit: markup, margin and gross profit calculators with the formulas shown, for wholesale, retail and import trade.

Tools in Trading Calculators

6 tools

Which trading calculator do you need?

Use the markup calculator when you know what a product costs you and want a selling price, and the gross profit calculator when you already have sales and cost figures and want to see how much you kept.

You knowYou wantUse
Unit cost and a target markupSelling priceMarkup calculator
Unit cost and a target marginSelling priceMarkup calculator
Cost and selling priceMarkup and marginMarkup calculator
Revenue and cost of goods sold for a periodGross profit and marginGross profit calculator
A price and a VAT rateThe price with VAT added, or the VAT inside a priceVAT calculator

Costs to include before you price imported goods

Price from your full landed cost, not the supplier's invoice price. For imported goods that means the product price plus freight, insurance, customs duty, import taxes you cannot reclaim, clearance and port charges, and local delivery to your warehouse. Who pays which of these depends on the Incoterm in your contract: under EXW almost everything is yours, under DDP the seller pays up to your door. Freight is often charged on volume, so the CBM calculator helps you estimate it per carton.